Solution :

SBT Loyalty Service

Industry：

Finance

Orient Corporation Launches an SBT Loyalty Program Using “Connect Hub”

Orient Corporation has introduced a new SBT-based loyalty program using HashPort’s no-code tool, “Connect Hub.”
In traditional fan marketing for entertainment content and IP, physical rewards such as merchandise and priority ticket access have been the main benefits. To enhance the fan experience, Orient Corporation has now added digital rewards through the use of SBTs (Soulbound Tokens) issued via “Connect Hub.”
By providing “Connect Hub,” HashPort supports the creation of a new fan marketing model that uses digital rewards. By combining physical and digital benefits, both companies aim to offer more diverse fan experiences and build a sustainable fan community together.
Through “Connect Hub,” Orient Corporation can issue SBTs for various IP projects, enabling new approaches to fan engagement. In the future, the company is also considering NFT issuance and the formation of a fan-driven DAO community to further strengthen customer engagement.